Dreumex has sponsored the ambitious Dakar team since 2012. Initially under the name Team XDakar and since 2015 under the name Van Loon Racing Team. This sponsorship is part of the international campaign “I love dirty hands”. With this campaign Dreumex is looking to connect with their end-users: the hard-working men or women who like to get their hands dirty. The mechanics in the Van Loon Racing Team are the face for this campaign, after all who has dirtier hands than the mechanics of a Dakar team?
The Toyota Hilux Overdrive, service truck and workplaces of Van Loon Racing Team are equipped with the Dreumex One2clean which includes touch-free dispensers and the 3 products: Dreumex Universal Protect, Dreumex Special and Dreumex Natural Care for complete hand cleaning and hand care in one system. The team also has Dreumex Power Wipes for when they are on the move. The service truck is equipped with a total hand washing room so that all of the mechanics can clean and care for their hands throughout the Dakar Rally in South America.
After all, the mechanics on the Van Loon Racing Team can only do their jobs properly with healthy hands. With Dreumex Facebook, Dreumex will keep end users completely up to date on how the Van Loon Racing Team mechanics are doing their work and how they keep their hands clean and cared for both in the workplace and during the Dakar Rally.