Dreumex has sponsored the ambitious Dakar team since 2012. Initially under the name Team XDakar and since 2015 under the name Van Loon Racing Team. This sponsorship is part of the international campaign “I love dirty hands”. With this campaign Dreumex is looking to connect with their end-users: the hard-working men or women who like to get their hands dirty. The mechanics in the Van Loon Racing Team are the face for this campaign, after all who has dirtier hands than the mechanics of a Dakar team?
The Toyota Hilux Overdrive, service truck and workplaces of Van Loon Racing Team are equipped with the Dreumex One2clean which includes touch-free dispensers and the 3 products: Dreumex Universal Protect, Dreumex Special and Dreumex Natural Care for complete hand cleaning and hand care in one system. The team also has Dreumex Power Wipes for when they are on the move. The service truck is equipped with a total hand washing room so that all of the mechanics can clean and care for their hands throughout the Dakar Rally in South America.
After all, the mechanics on the Van Loon Racing Team can only do their jobs properly with healthy hands. With Facebook, Dreumex will keep end users completely up to date on how the Van Loon Racing Team mechanics are doing their work and how they keep their hands clean and cared for both in the workplace and during the Dakar Rally.
Who is Van Loon Racing Team?
8 team members, 1 rally car and 1 service vehicle make up the Dutch Dakar Team: Van Loon Racing Team. Driver Erik van Loon and co-pilot Wouter Rosegaar are driving the Toyota Hilux Overdrive rally car. The team also consists of the mechanics Dirk-Jan Gevers, Dirk Garvelink and Arie-Paul de Vogel; PR man Robin Verheggen, physiotherapist Stein Kemps and the service truck driver Jan Kraayvanger. After winning the RTL GP Dakar Pre-Prologue Van Loon Racing Team is confident they will finish among the best racers at the Dakar 2017.
In the lead up to Dakar 2017 Van Loon Racing Team will take part in various other rallies such as the Abu Dhabi Dessert Challenge, Baja Russia, Rallye du Maroc and the Dakar PrePrologue in Valkenswaard. With the support of their faithful partners and sponsors, over the next few years, the team hopes to have great success in the world’s longest and toughest rally "Le Dakar".
Visit the website of Van Loon Racing Team.